2009 – Year In Review

My fellow readers – 2009 is coming to it’s end. And what a year it has been, eh? Nearly 11 months ago I wrote an entry on SaaS 3.0 and how it would impact 2009 – read it here https://mrfoged.wordpress.com/2009/02/10/saas-30/. I never imagined the focus and uptake the market took, and reality is that we are crossing the chasm as we speak, and the birth of several very interesting initiatives has seen the day. But first of all, let’s catch up on my predictions.

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Best time to invest in ISVs and Cloud Business – NOW!

And let me rephrase that already… I expect you to have M/A skills and understand how to spot a killer application and a great investment subject. And I don’t mean buying some IT company for a buck doing due diligence over a bottle of red wine. If you are that stupid, go back to school or learn from your (countless) mistakes Mr.!

But after stressing the capital industry with my energy and a lot of business plans, I find it confusing and amusing that both VCs, BEs and the rest of the venture market does not have a clue on how to evaluate SaaS companies, and why the window to opportunity is now and 6-9 months. Let me explain:

Danish Municipality Chooses Cloud CRM

Take how doubt – public sector and enterprise companies are ready to move key sensitive data into the cloud. Danish municipality Århus, choose to selective outsource their management systems for child- and membershipshandling (CRM changed to fit aka. xRM) of somewhat 14.000 employees onto a Software-as-a-Service (SaaS) solution.

Reasons where the following:

• The solution fit their need in functionality…
• Price was relative small and easy to budget…
• The traditional choice was overruled by the need to functionality for less money…
• The board to select was not religious but pragmatic…
• No licenses, no subscription advantage – “just use it”…
• The system can handle all activities from within the core…

Choice was a SaaS webdriven solution and clarifies that unforseen opportunities is just in the market for ondemand saas solutions 🙂