Resent customer case indicates mid market is adopting SaaS

A week ago, Danish news company Berlinske Tidende announced to reduce internal operation costs by adopting SaaS solutions for collaboration and document management. We are facing a great lack of evidence like this in the market; and finally there are defined stories of how great SaaS helps customers – not only in the small and home office space; but also in the mid- and enterprise level tiers. 2500 users will now consume a SaaS service instead of internal IT systems.

Although I love the news and headline in this story, my enthusiasm regarding this specific case stops here. SaaS is about understanding your business, and making a business decision of tactical and strategic value: what Berlinske forgot was to look and ASK at the customers (in this case the daily users). Continue reading