Microsoft is starting to learn – Recap from TechEd 2010

Microsoft is facilitating the TechEd 2010 in New Orleans, and among many new and broad insight, I seems like Microsoft finally started to push back on their strategy for hosters. For a long time, hosting partners and Microsoft has collided as Microsoft launched BPOS and later Azure. Whether or not the parts see themselves as competitors or not, many hosting partners are facing a hard time on cost-pressure commodity services, and failing to recap their business strategy to go up the stack. Seeing Azure and BPOS as a competitive solution are fare from the truth, and I would like to use Bob Muglia’s statements from TechEd 2010:

“Microsoft sees hosting partners becoming more important as the cloud becomes more predominant. The partner piece of this is incredibly important.”
Muglia said – CRN http://www.crn.com/software/225402105

 

“If a business wants to go outside the firewall in a cloud environment, Muglia notes, the main difference between using Microsoft and one of its hosting partners is that a partner’s cloud can be customized better to your environment.”
IDG http://news.idg.no/cw/art.cfm?id=13D666E4-1A64-67EA-E4EB268AE1483AEF

Also Bob Muglia touched upon the statement of building Windows Azure together with hosting offerings, maybe bundling BPOS for other services. This has been the voice of Microsoft for many months, but I yet still see a lot of hosters, neglecting to recap their business strategy and start building dynamic data centers to support higher margin services and outsourcing opportunities.

  • SMB customers WISH to outsource their IT these day.
  • SMB customers WISH to rent commodities at a very low price
  • SMB customers NEED fanatically good support
  • SMB customers SEE service providers as their future IT support

Even Enterprise customers wish to asses their opportunities: http://advice.cio.com/vanessa_alvarez/10108/look_beyond_cloud_labels_prepare_for_hybrid_journey

Face your fears and change your business model. Turn into a service provider to facilitate services and sell more premium support packages on top of BPOS. It does not sell itself, and the term, just of using a credit card does not compete with a hosters telesales organization!!! Turn into a hoster to transform business from internal IT management to outsource IT management with a combination of dynamic data centers and commodity services. As Bob Muglia shows, Windows AppFabric may be the piece to tie it all together, so partner up with SI’s or software vendors to make the solutions stick. Microsoft ForeFront 2010 offers extensive identity integration capabilities, giving an established hoster or service provider, many many new channels of revenue.