Beautiful example on why Google is not about enterprise and cloud mail!

Google made a great example on why the company should stick to making the world best search engine online; the credit they deserve.

But they should stay away from corporate business application; why? Read the resent Migration Whitepaper and pay attention to details within the paper –;

  • On the pages 23-25 the list pretty much shows you what cannot be migrated, instead of what can and should be migrated.
  • Being on the subject of what should; let us look more on the details again.
    • Public folders are a nay. Why? Google doesn’t support it; so enterprise sharing of e-mail lists and e-mails, incoming group mailboxes are in the Google world supposed to be the “docs place”. For you corporate junkies with 728 applications installed – you just got another app to manage and explore –and no; Google Docs does not support multiple group boxes.
    • Messages larger than 25 Mb. Cause? Read the whitepaper; Google simply does not work with big emails. Are you a layer, architecture, engineer or simply just an e-mail lover; split up all your e-mail and increase the items of your inbox, rather than at simple overview and a mail on your desired size. And DON’T comment on the term; “you don’t need big e-mails”. It’s 2010; I as a consumer and user specify what I need, not the vendor… it’s a new game play. And yes; migrating to Google will make some (you won’t get told which) e-mail disappear.
    • Executables in compressed files. Hmmm… Google does constrain on content; not on location of it.
    • Importance levels. Yes I also hate Jimmy from finance as all his e-mail are VERY IMPORTANT. But, sometimes when a n angry customer needs to confront the reality and make his voice heard (try e-mailing Google Support for instance), importance will put focus on the reader. Global Research Group makes clear in the 2008 report on e-mail usage; that 44% of all users use importance marks. Google, please recap.
    • Category definitions? COME ON!! If you are a heavy user of e-mail (corporate customer), you probably filter and leverage these categories all the time to make the day more easy and flux. Xobni quoted to hate the features of Outlook; as they would love to have made it available.
    •  Calendar attachments. Fair enough, can’t seem to find a reason for it. But again… I had the opportunity before (never go down of past…)
    • Follow-up, flags and reminder. Again not support; so migrating away just made all Personal Assistants (PA’s), secretaries or Information Worker more stressed or worried.

I love a lot of Google applications. I believe the company is the most vigilant and innovative vendor to date;  but I had expected Google to present a more corporate solution than a SOHO wanna-be e-mail platform. Migrating to Google from Exchange is simply a mistake; price does not compare and features are less understandable. Stick to Exchange, let Google innovate on the other GREAT apps.

ISV’s will move away from Traditional Hosting Providers

Independent Software Vendors often launch Partner Programs and form partnerships for extend their channel and reach of revenue. Some of these revenue stream are traditional hosting providers (often referred as Technology Partners or Hosting Partners)  – providers of static non-dynamic / non-optimized hosting. Within the next 3-5 years, many ISV’s will be forced to break this relationship to persue new opportunities of self-control and service delivery.

With the launch of Windows Azure, Google Cloud and enterprise cloud solutions like CloudRig and vCloud, ISV’s are able to manage and control their own relationship of hosting – and managed those required resources. Many ISV’s still have legacy offerings and despite Microsoft’s push on Azure, many ISV’s will still not launch service on that platform. Hosting providers have to find new ways of adding value to the ISV’s, but my belief is a certain few cloud vendors will have knowhow to persue the opportunity to bundle the right services and products to prove a gardened relationship to the ISV’s.

The revenue channels and business model for SaaS formes nicely around Independent Software Vendors these days; their opportunity is enormous and only the right focus can help ISV’s pick the right cloud strategy. A resent survey I made with 130 ISV’s in Scandinavia 82% considered SaaS a great opportunity and 67% would invest in this opportunity within the next two years. 16% consider Azure as a platform, while 54% would rather have their legacy application prove their business case for Cloud Computing. Interesting number, but also interesting to follow these ISV’s.

M/A in IT is not a simple strategy

VMWare announced to acquire Zimbra from Yahoo earlier this week. After reading the press release I was thinking: Well, that’s one way of using money. What is VMWare strategy to build a collaboration platform which primarily competes with Google and Zoho – to some extend Microsoft Exchange? Zimbra announce to host 55 mill. mailboxes and is a very interesting open source compete like OpenExchange towards enterprise collaboration suites like Lotus Notes and Microsoft Exchange.

But VMWare is a core infrastructure software vendor, who’s only focus is to build and expand the best virtualization platform services in the market. The vision and belief that Zimbra will bring any value to VMWare is hard to find; but if they pull it off, I am really amazed. When Yahoo acquired Zimbra, there was a change for Yahoo to compete with Gmail, Windows Live and other freeware cloud platforms, but time and money were spent on a loosing product.

I give great respect to the strategy set by CEO Paul Maritz, but this acquisition is a strange one.