“US Outsourcers to enter Europe”

Title from a news article on a Danish online news site (read it here). However odd it may seem, Europeans rush towards US and now it’s likely to turn the other way. The act and cause of confusion is a clear indication to me that the IT market is confused and very unclear where to capitalize in the current economy. Europe has for long been treated as the “last resort” so I wonder if these are the last strokes of desperate It ventures to seek capital and monetization on existing technology.

Cloud – Wasn’t it about global reach?
One thing seems odd to me though, as being in this climate. I evaluated nearly all solutions available in the market; from Amazon to Azure. From vCloud to Velocity. From SaasGrid to GoGrids, from Microsoft Dynamics Suite to Netsuite and from Google to Force. Many of these offer great online sales chat and customer reach in the US. But is asked if the technology is present in Europe the answer is – NO. So its striking me as very odd we now see many US entrants trying to leverage the opportunities in Europe. Of cause, we as Europeans has been a laugh to use the climate and window of opportunity. We are really bad at it! We are! I thought building core offerings and investing billions in technology and marketing when dealing with Cloud Computing was all about global reach and scale. However it seems that we never actually go for that global reach. US builders, build for US – and Europeans build for… sorry to realize it… the local country 😦 A true internationalize message is to lavage;

Think global, act local

US act us-local. Europe act … local-local! For a while I have been trying to establish a momentum to target the european market, but in this act and in this fight I was confronted with lack of support and energy to move the opportunity somewhere. Is this really what we as Europeans do?  Every time there is a war; we just lay down and shout for the US? And this is a war! This is currently as war of giants, and a corporate war to reach the next 6-12 years of growth in the IT market place.

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